Monday, September 12, 2011

Save BBC4 signatures mean success ? or darned fine marketing

Crikey. The Save BBC4 from cutbacks petition is gathering pace. It has even surpassed the levels the Save 6 Music one did. An astonishing 66,606 people had signed up by Monday lunchtime, compared with 62,784 for Save 6 Music. And there are still several days to go until BBC top brass finalise proposals as to which areas of the Beeb should be cut under the ? stick with us ? Delivering Quality First initiative. As Monkey fans know, the BBC Trust saved 6 Music after noting the "significant show of public support" for it. If the Save BBC4 petition gets as many signatures as the Save 6 Music one will the BBC Trust protect it? Or, Monkey and several conspiracy theorists wonder, has it just been a big BBC marketing exercise to test public opinion and will ? oh, you've gone.


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Source: http://www.guardian.co.uk/media/mediamonkeyblog/2011/sep/12/save-bbc4-success-or-marketing

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