Thursday, March 31, 2011

Daybreak suffers an identity crisis | Media Monkey

Is it just Monkey or is ITV's Daybreak looking more and more like its predecessor GMTV? It began life last September with a purple sofa and a backdrop of the dawn breaking over the London skyline. The purple sofa disappeared ? auctioned off by Ant and Dec ? and has been replaced with a red one. And the main camera shots now seem less focused on the skyline than the set, making it feel more studio-based. All they need is some pot plants, fake bricks and a phone-in scandal and it will be like GMTV never went away.


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Source: http://www.guardian.co.uk/media/mediamonkeyblog/2011/mar/30/daybreak-gmtv-sofa

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